BACKGROUND

BACKGROUND

Mammoth Resorts of Alterra Mountain Company operates four premier Southern California ski destinations, 8 lodging properties and more than 45 retail and dining outlets.
Mammoth Resorts of Alterra Mountain Company operates four premier Southern California ski destinations, 8 lodging properties and more than 45 retail and dining outlets.
Mammoth Mountain Logo

THE PROBLEM

With an average of 1.3 million skier visits each year, Mammoth needed a way to incentivize summer and early season bookings, a relatively slow period for ski resorts. In the past, Mammoth came across multiple barriers to successfully launching and tracking any sort of incentive campaign.

EASY TO SET UP

Mammoth's lodging, retail and dining outlets use various POS systems, making deployment of traditional gift cards and incentives programs difficult and sometimes impossible.

SIMPLE DISTRIBUTION

Former incentive campaigns relied on ordering and mailing plastic gift cards, which were both labor intensive
and costly.

NO CHANGE TO CHECKOUT FLOW

Previous incentive efforts didn't reveal who actually redeemed an incentive reward or if a guest returned for a repeat stay.

ROBUST DATA ACCESS

Data regarding campaign effectiveness, customer engagement and spend was lacking, preventing Mammoth from measuring ROI.

THE SOLUTION

Wonder's rule-based technology enabled Mammoth to selectively configure incentive campaigns and distribute them seamlessly. Their guests received a premium and discreet experience that was effortless and automatic.

CAMPAIGN OFFERS

Mammoth Mountain Wonder Incentive
Mammoth Mountain Wonder Incentive Digital
Mammoth Resorts Digital Incentive Wonder Technologies

BENEFITS OF WONDER  INCENTIVES

EASY TO SET UP

Mammoth would be able to easily configure incentives to be redeemed anywhere credit and debit cards are accepted

SIMPLE DISTRIBUTION

Wonder would handle the distribution of all gifts and incentives via email and/or SMS.

NO CHANGE TO CHECKOUT FLOW

Zero POS integration or change to current checkout process would be needed for participating merchants.

ROBUST DATA ACCESS

Mammoth would have access to robust data, including individual spend, visit frequency and trend analysis

STEP 1. INCENTIVE DISTRIBUTION

Mammoth advertised a compelling incentive using their current marketing vehicles. Upon booking, guests received the incentive landing page in real-time via text and/or email link.

All the details, including participating locations, dates and information were available on the landing page.
Mammoth Mountain Wonder Incentives
Mammoth Mountain Wonder Digital Incentive Mobile Screen

STEP 2. GUEST ACTIVATES INCENTIVE OFFER

STEP 2. GUEST ACTIVATES INCENTIVE OFFER

Guests then securely linked their incentive to their existing credit or debit card.
Guests then securely linked the incentive to their existing credit or debit card.

STEP 3. GUEST PAYS AS USUAL AT PARTICIPATING LOCATIONS

Customers used their linked card to pay as usual at any of the participating locations on property. No paper coupons to print out or plastic gift cards required.
Payment
Mammoth Mountain Digital Incentive Notification Redemption

STEP 4. GUEST IS REDEEMED
FOR PURCHASES

STEP 4. GUEST IS REDEEMED FOR PURCHASES

Guests received an immediate redemption notification and credit to their account within 1-3 business days.
Guests received an immediate redemption notification and credit to their account within 1-3 business days.

STEP 5. TRACKING & VISIBILITY

Leveraging Wonder's dashboard, Mammoth was able to view all incentives as they were activated and redeemed in real time.
Wonder Tracking and Analytics Mammoth Mountain

RESULTS

With Wonder, Mammoth experienced impressive engagement and redemption results, delivered a valuable customer experience and obtained real-time data and insights about visitors and their spending behaviors - all without staff training, operational impact or integration at the point of sale (POS).

AVERAGE PURCHASE AMOUNT

Guests on average spent 4.3X the value of the incentive initially offered by Mammoth, proving how card-linked technology drives significant spend.

OVERALL CAMPAIGN ROI

Overall campaign ROI was 430%, demonstrating the effectiveness of Wonder's Incentives Solution.

Mammoth Resorts Logo
"With Wonder, we were able to seamlessly roll out attractive incentives that drove traffic during a traditionally slow time, and garnered data about our visitor's preferences and their spending habits.”
- Erik Forsell
CMO, Alterra Mountain Company

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Wonder Delivers Digital Incentives To Mammoth Mountain

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